GROWTH AND RESILIENCE: TRISURA’S NEW LOGO TAKES US TO THE NEXT LEVEL

GROWTH AND RESILIENCE: TRISURA’S NEW LOGO TAKES US TO THE NEXT LEVEL

Trisura’s tree is growing.

Which tree?, I hear you asking.

People familiar with Trisura have probably guessed which tree we’re talking about – it’s our company logo.

2006

That image – the windswept pine tree – has been with Trisura since we launched our company in 2006.

The Trisura tree represented our company brand through the early stages of our life and supported us successfully as we established new innovative products, lines of business and partnerships across the country.

Inspired by Group of Seven painter Frederick Varley’s painting “Stormy Weather”, our logo reflects an image that is resilient and adaptable to changing environments and strongly Canadian. As such, it is not only beautiful, but it’s truly a symbol of who we are as an organization.

2014

New Brand. Same Philosophy

Trisura’s brand is changing. The time is right.

The new version of our logo recently launched as part of our corporate brand refresh. It follows the design of our original logo but is a more modern interpretation of Varley’s tree. We like saying that our logo has undergone an evolution, not a revolution.

The new image reflects our business philosophy – Trisura is growing to the next level, but staying true to the philosophy that has brought us this far.

I have emphasized this before – Trisura is committed to continuous improvement and going a step above, but we can never lose sight of our core values and principles.

We are in business to create exceptional experiences for our brokers and their clients. Our broker relationships will continue to be fundamental to us as a company. Going forward, our brokers must know that they can continue relying on us and that we will work hard to be their trusted advisors.

As I mentioned in my response to the 2012 broker survey, Trisura staff received high marks for providing superior service, expert advice as well as prompt decision making. But we also know that we must expand our product offerings and broaden our appetite to serve you better and we are currently working diligently in this regard.

Everyone has a voice

Trisura’s other main focus has been on our people. Our people make all the difference.

Developing our new brand image is another example of how our people make Trisura the great company it is. When considering the brand refresh, we asked all Trisura employees to help pick our new logo. We offered six very different designs for potential logos and ask everyone to vote for their favourite. In the end, the employees chose to keep the tree, but a new version of it, with an overwhelming majority.

Our new logo is exactly what we wanted– a reliable, attractive image that represents our company, our values and our Canadian roots.

Mike George – President, CEO & Co-founder

A CELEBRATION WITH THE STARS – TRISURA AT THE 20TH ANNUAL STARLIGHT INSURANCE GALA

A CELEBRATION WITH THE STARS – TRISURA AT THE 20TH ANNUAL STARLIGHT INSURANCE GALA

insurance brokers and underwriters dressed in formal attire

Starlight Guests from left to right: Derek & Tami Leue, Peter & Marilyn VanGansewinkel, Ken Carlstrom, Richard Grant, Danielle & Patrick Bourk, and Rose & Joe Lobo.

On Saturday May 10th Trisura attended the 20th Annual Starlight Insurance Gala. The event brings the Insurance Community together in order to raise money for Starlight Children’s Foundation Canada, a charity which supports children diagnosed with a serious illness or life-altering injury. Held at the Carlu in Toronto, the theme this year was “Celebrate with the Stars,” reminiscent of a red carpet Hollywood Award Show.

The Starlight Children’s Foundation supports children and their families from the time a child is hospitalized and continues to be there for them at home as they recover or cope with their illness. The in-hospital initiatives are designed to ease the stress and boredom of hospitalization by providing distraction and recreational activities for seriously ill children and their families. When out of the hospital the “Escapes” and “Wishes” programs give children an opportunity to create memories while leaving the ‘sick’ behind.

We were proud to be a sponsor for the event’s red carpet raffle by donating plush “Oscar” mascots which were included with the purchase of a ticket.

Nothing like handing out a few “Oscars” to give the event that red carpet feel.

More information on the Starlight Children’s Foundation is available here.

HIGHLIGHTING TRISURA’S WOMEN IN CONSTRUCTION

HIGHLIGHTING TRISURA’S WOMEN IN CONSTRUCTION

white hardhat on a desk

Recently the Canadian Association of Women in Construction (CAWIC) became a recipient of funding from the Government of Canada for a collaborative project designed to highlight and promote careers for women in leadership roles within the Canadian construction industry.

The funding consists of a $249,900 federal grant for a three year project to conduct research and develop an action plan intended to increase women’s retention and progression in the industry, targeting construction sectors in Ontario, Alberta and Newfoundland.

A major challenge for working women is that they still traditionally care for households as well as child care responsibilities. These responsibilities could impede a woman’s career progression, while businesses miss out on the value that women bring to business and management roles. Employers need to address women’s family responsibilities and pay close attention to the skills and strengths they can bring to the industry. The CAWIC hopes to lead this change by providing information, support and mentorship, while facilitating access to jobs and training partnerships to benefit and support women in the industry. A collective voice will be a key to driving change.

Women have a strong presence in leadership roles at Trisura. The surety business, and specifically surety underwriting is a not widely known as a career opportunity. As a hidden gem, it is a fascinating business in an industry that provides some flexibility for women with their schedules. This spring two of our leading women were featured in publications addressing success stories about women in construction. As an organization, we are delighted to be able to shine some light on our own women within Trisura and women in the construction industry in Canada as a whole.

 

 

 

 

 

 

 

The Canadian Association of Women in Construction (CAWIC) is a volunteer led not for profit national association supporting the entry, retention and advancement of women within the Canadian construction industry.

Read about the CAWIC here.
Sourced from The Canadian Design & Construction Report and The Ontario Construction Report.