{"id":12561,"date":"2025-11-13T17:36:38","date_gmt":"2025-11-13T17:36:38","guid":{"rendered":"https:\/\/www.trisura.com\/?post_type=news&p=12561"},"modified":"2025-11-13T17:46:41","modified_gmt":"2025-11-13T17:46:41","slug":"the-lost-art-of-building-relationships","status":"publish","type":"news","link":"https:\/\/www.trisura.com\/fr\/news\/the-lost-art-of-building-relationships\/","title":{"rendered":"The Lost Art of Building Relationships"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\r\n
\r\n
\r\n
\r\n

The Lost Art of Building Relationships<\/h2>\r\n
\r\n

From the Dining Room Table to the Boardroom Table<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n

\r\n
\r\n
\r\n
\r\n \r\n \r\n \r\n \r\n \r\n \r\n\r\n \"\"\r\n \r\n <\/picture>\r\n \r\n <\/div>\r\n <\/div>\r\n\r\n
\r\n

Nov 13, 2025<\/p>\r\n

By: Chris Faber<\/p>\r\n <\/div>\r\n\r\n

\r\n\r\n
\r\n

\r\n At Trisura, we\u2019ve always believed that what makes the insurance industry special is the people. Collaboration and partnership are what drive our success, and it\u2019s often those very qualities that first draw people to the field. It\u2019s a value that runs deep across our company, and one that resonates personally with many of us who found our way into insurance through the people who inspired us most. <\/p>\r\n

\r\n My path started at the dinner table with my parents, both insurance professionals who shared their stories with me, they talked about their days and what they were working on and how they loved what they did for a living. I was hooked. Not necessarily because of the nature of the work \u2013 although I found it extremely interesting \u2013 but because of the people they told me about. They spoke about how they worked closely with these people and solved problems, and I was struck by the collaborative nature of how the industry works. <\/p>\r\n

\r\n Having been working in the industry now for over six years, I think insurance gets a bad rap. It\u2019s more of a people business than most realize, and the importance of building relationships is paramount. It\u2019s a lost art, yet a critical piece to get right. It takes time, effort and a genuine willingness to engage with others, work with them and help them solve problems. When that kind of alignment happens, it\u2019s magic and it\u2019s one of the last opportunities to differentiate what you have to offer over someone else. <\/p>\r\n

\r\n Insurance is a competitive business, and when products and pricing are consistent across the board, the relationships we build and the way we work and partner with others is what creates opportunities. At Trisura, most of the time we win new business due to the relationships we\u2019ve established with our broking partners. They trust us and know we\u2019re here to help them and when they call, we get back to them right away. <\/p>\r\n

\r\n The broker interactions we have are incredibly important, not just because it\u2019s our job, but because we, both brokers and carriers, need to approach what we do as partners. The broker needs to ensure that their client is covered, and we need to ensure that the solution we\u2019ve provided does exactly what it\u2019s designed to do. Our success is tied to each other and if we work together, we\u2019re both going to get what we need and most importantly, we\u2019re going to satisfy the policyholder and make sure they\u2019re covered. <\/p>\r\n

\r\n When we create deeper relationships with our broker partners, we\u2019re better able to have difficult conversations. We can more effectively discuss hard-to-place risks and even if we can\u2019t place it for them, we can still help them find a solution. When we work together, we demonstrate that the relationship is more than transactional; it\u2019s strategic and one brokers can count on. <\/p>\r\n

\r\n I started my career in a hard market and now that it\u2019s softened, we\u2019re noticing the pace and the competitive nature of placing risk in Property and Casualty has become more complicated. Retention is front and centre with brokers as their clients are expecting reduced premiums for more coverage and the role of the carrier in this eco-system is even more important. The emergence and pronounced presence of entrants into the market that are offering broad coverage for cheap premiums are making it easier to commoditize product, but the relationship can suffer as a result. Online transactions may offer speed and ease of use, but the most important value brokers and carriers bring to the insurance proposition is advice and counsel grounded in the experience and expertise we each bring to the table. <\/p>\r\n

\r\n Brokers need to know we\u2019re willing to work with them, willing to look for ways to accommodate them and our ability to respond quickly is important. This is where Trisura\u2019s ability to have an open conversation with a broking partner really matters, where it becomes the difference between simply providing a quote and helping them find a solution. And even when we can\u2019t help, our willingness to try demonstrates our approach to being a true partner and that usually means we\u2019re their first call when the next opportunity comes up. Chances are an online platform won\u2019t pick up the phone when you have a question\u2026 At Trisura, we answer the phone. <\/p>\r\n

\r\n Ensuring coverage is sufficient and appropriate for the risk, understanding the terms and wordings so there aren\u2019t any surprises or \u201choly crap, I thought I was covered\u201d moments is what a strong carrier and broker relationship brings to policyholders. It\u2019s what I learned at the dining room table from my parents as they talked about their day and the work they did. It\u2019s these lessons I apply at the boardroom table every day. And it matters; to the brokers we partner with and the clients we collectively serve. It\u2019s the way the industry works, and Trisura believes that building and nurturing relationships is an art we can\u2019t afford to lose. <\/p>\r\n

\r\n Want to experience how we put relationships first at Trisura? Reach out and let\u2019s have a chat. <\/p>\r\n

\r\n Chris Faber
\nchris.faber@trisura.com
\nT: +1 416.607.4478
\nM: 647.270.0653\n <\/p>\r\n \r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"template":"","meta":{"footnotes":""},"class_list":["post-12561","news","type-news","status-publish","hentry"],"yoast_head":"\nThe Lost Art of Building Relationships - Trisura<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.trisura.com\/fr\/news\/the-lost-art-of-building-relationships\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Lost Art of Building Relationships - Trisura\" \/>\n<meta property=\"og:description\" content=\"The Lost Art of Building Relationships From the Dining Room Table to the Boardroom Table Nov 13, 2025 By: Chris Faber At Trisura, we\u2019ve always believed that what makes the insurance industry special is the people. Collaboration and partnership are what drive our success, and it\u2019s often those very qualities that first draw people to … Continued\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.trisura.com\/fr\/news\/the-lost-art-of-building-relationships\/\" \/>\n<meta property=\"og:site_name\" content=\"Trisura\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-13T17:46:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.trisura.com\/wp-content\/uploads\/2025\/11\/shutterstock_318968852-1-1-scaled.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@trisura\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.trisura.com\\\/fr\\\/news\\\/the-lost-art-of-building-relationships\\\/\",\"url\":\"https:\\\/\\\/www.trisura.com\\\/fr\\\/news\\\/the-lost-art-of-building-relationships\\\/\",\"name\":\"The Lost Art of Building Relationships - Trisura\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.trisura.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.trisura.com\\\/fr\\\/news\\\/the-lost-art-of-building-relationships\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.trisura.com\\\/fr\\\/news\\\/the-lost-art-of-building-relationships\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.trisura.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/shutterstock_318968852-1-1-scaled.jpg\",\"datePublished\":\"2025-11-13T17:36:38+00:00\",\"dateModified\":\"2025-11-13T17:46:41+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.trisura.com\\\/fr\\\/news\\\/the-lost-art-of-building-relationships\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.trisura.com\\\/fr\\\/news\\\/the-lost-art-of-building-relationships\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.trisura.com\\\/fr\\\/news\\\/the-lost-art-of-building-relationships\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.trisura.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/shutterstock_318968852-1-1-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/www.trisura.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/shutterstock_318968852-1-1-scaled.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.trisura.com\\\/fr\\\/news\\\/the-lost-art-of-building-relationships\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.trisura.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\\\/\\\/15.157.47.132\\\/fr\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"The Lost Art of Building Relationships\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.trisura.com\\\/#website\",\"url\":\"https:\\\/\\\/www.trisura.com\\\/\",\"name\":\"Trisura\",\"description\":\"Trisura specialty commercial, general liability insurance company\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.trisura.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.trisura.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.trisura.com\\\/#organization\",\"name\":\"Trisura\",\"url\":\"https:\\\/\\\/www.trisura.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.trisura.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/172.31.5.56\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/logo-1.svg\",\"contentUrl\":\"https:\\\/\\\/172.31.5.56\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/logo-1.svg\",\"width\":130,\"height\":36,\"caption\":\"Trisura\"},\"image\":{\"@id\":\"https:\\\/\\\/www.trisura.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/trisura\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/trisura-guarantee-insurance-company\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Lost Art of Building Relationships - Trisura","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.trisura.com\/fr\/news\/the-lost-art-of-building-relationships\/","og_locale":"fr_FR","og_type":"article","og_title":"The Lost Art of Building Relationships - Trisura","og_description":"The Lost Art of Building Relationships From the Dining Room Table to the Boardroom Table Nov 13, 2025 By: Chris Faber At Trisura, we\u2019ve always believed that what makes the insurance industry special is the people. Collaboration and partnership are what drive our success, and it\u2019s often those very qualities that first draw people to … Continued","og_url":"https:\/\/www.trisura.com\/fr\/news\/the-lost-art-of-building-relationships\/","og_site_name":"Trisura","article_modified_time":"2025-11-13T17:46:41+00:00","og_image":[{"url":"https:\/\/www.trisura.com\/wp-content\/uploads\/2025\/11\/shutterstock_318968852-1-1-scaled.jpg","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_site":"@trisura","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.trisura.com\/fr\/news\/the-lost-art-of-building-relationships\/","url":"https:\/\/www.trisura.com\/fr\/news\/the-lost-art-of-building-relationships\/","name":"The Lost Art of Building Relationships - Trisura","isPartOf":{"@id":"https:\/\/www.trisura.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.trisura.com\/fr\/news\/the-lost-art-of-building-relationships\/#primaryimage"},"image":{"@id":"https:\/\/www.trisura.com\/fr\/news\/the-lost-art-of-building-relationships\/#primaryimage"},"thumbnailUrl":"https:\/\/www.trisura.com\/wp-content\/uploads\/2025\/11\/shutterstock_318968852-1-1-scaled.jpg","datePublished":"2025-11-13T17:36:38+00:00","dateModified":"2025-11-13T17:46:41+00:00","breadcrumb":{"@id":"https:\/\/www.trisura.com\/fr\/news\/the-lost-art-of-building-relationships\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.trisura.com\/fr\/news\/the-lost-art-of-building-relationships\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.trisura.com\/fr\/news\/the-lost-art-of-building-relationships\/#primaryimage","url":"https:\/\/www.trisura.com\/wp-content\/uploads\/2025\/11\/shutterstock_318968852-1-1-scaled.jpg","contentUrl":"https:\/\/www.trisura.com\/wp-content\/uploads\/2025\/11\/shutterstock_318968852-1-1-scaled.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.trisura.com\/fr\/news\/the-lost-art-of-building-relationships\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.trisura.com\/fr\/"},{"@type":"ListItem","position":2,"name":"News","item":"https:\/\/15.157.47.132\/fr\/news\/"},{"@type":"ListItem","position":3,"name":"The Lost Art of Building Relationships"}]},{"@type":"WebSite","@id":"https:\/\/www.trisura.com\/#website","url":"https:\/\/www.trisura.com\/","name":"Trisura","description":"Trisura specialty commercial, general liability insurance company","publisher":{"@id":"https:\/\/www.trisura.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.trisura.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.trisura.com\/#organization","name":"Trisura","url":"https:\/\/www.trisura.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.trisura.com\/#\/schema\/logo\/image\/","url":"https:\/\/172.31.5.56\/wp-content\/uploads\/2022\/11\/logo-1.svg","contentUrl":"https:\/\/172.31.5.56\/wp-content\/uploads\/2022\/11\/logo-1.svg","width":130,"height":36,"caption":"Trisura"},"image":{"@id":"https:\/\/www.trisura.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/trisura","https:\/\/www.linkedin.com\/company\/trisura-guarantee-insurance-company"]}]}},"_links":{"self":[{"href":"https:\/\/www.trisura.com\/fr\/wp-json\/wp\/v2\/news\/12561","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.trisura.com\/fr\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.trisura.com\/fr\/wp-json\/wp\/v2\/types\/news"}],"version-history":[{"count":16,"href":"https:\/\/www.trisura.com\/fr\/wp-json\/wp\/v2\/news\/12561\/revisions"}],"predecessor-version":[{"id":12577,"href":"https:\/\/www.trisura.com\/fr\/wp-json\/wp\/v2\/news\/12561\/revisions\/12577"}],"wp:attachment":[{"href":"https:\/\/www.trisura.com\/fr\/wp-json\/wp\/v2\/media?parent=12561"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}