THE ONLY WAY THAT WE CAN LIVE, IS IF WE GROW. THE ONLY WAY THAT WE CAN GROW IS IF WE CHANGE. THE ONLY WAY THAT WE CAN CHANGE IS IF WE LEARN. THE ONLY WAY WE CAN LEARN IS IF WE ARE EXPOSED. AND THE ONLY WAY THAT WE CAN BE EXPOSED IS IF WE THROW OURSELVES OUT INTO THE OPEN. DO IT. THROW YOURSELF.

C. JOYBELL C.
AUTHOR

Asking our most important customers, our brokers, what they think of us is definitely throwing ourselves out into the open. Thank you very much to the hundreds of you who responded to our second survey. I very much appreciate both your candour and your most precious resource, your time.

Finding out what you are thinking about us and getting your feedback and suggestions is extremely valuable – you are helping us learn about ourselves which will enable us to drive change and continue on our path of growing Trisura. Thank you again.

Speaking of growth, I hope you saw the recent edition of Canadian Business and PROFIT magazine with their list of Canada’s Fastest-Growing Companies. I was very pleased to see Trisura make the grade and be recognized for the first time. The majority of companies on the list are small, and I was intrigued to discover that for larger companies of our size, (those over $100 million in revenue) we sit at number 17 on the list of the Fastest-Growing Canadian companies. That’s not bad considering our industry grows at 2 or 3% annually.

The fact that we have managed to grow our business so significantly over the years is largely due to the strong support we continue to receive from our broker partners. I also believe that part of the reason for this success is because we conducted our first ever broker survey 3 years ago and we took many of the suggestions to heart in an attempt to improve both our company and the way we do the business.

In 2013, you basically told us you love (my word) our people and our service, but wanted us to stretch in order to provide more products and services for you to distribute on our behalf. You also wanted us to broaden our appetite and increase our capacity. We have consistently worked on pursuing these objectives and were pleased to see a +8% improvement in our score for “product”. Product was actually the second most important measure for you in this year’s survey, and was number 1 in 2013.

The most important measure for you this time was ”service and ease of doing business”, which was number 2 on the list in 2013. I was thrilled to see a +5% improvement in that metric as well and the scoring of an 83 puts us into a best-in-class ranking.

I was gratified to see that we improved in every single category save one: Technology and E-commerce, and we still scored a respectable 72.

For a full synopsis of the survey, our scores and our plans, please click on the following link:

ACCESS FULL SURVEY RESULTS

We realize that we have several things we need to continue to work on and improve, but overall we seem to be heading in the right direction. You have helped us learn, change and grow, and as I have said on countless previous occasions, to live. The only way we could accomplish these things was if we threw ourselves out there into the open, and so we did. Your responses are invaluable. Without you, Trisura would not exist. I thank you for your continued support and confidence.

Cheers,