TRISURA GUARANTEE INSURANCE COMPANY IS A NEW FULL PARTNER OF THE BROKER IDENTITY PROGRAM FOR 2014

Toronto, August 19, 2014 – The Insurance Brokers Association of Canada (IBAC) is pleased to welcome Trisura Guarantee, as a Full Partner of the Broker Identity Program.

The program’s centre-piece is the BIP symbol known as the BIPPER. The symbol captures the value that insurance brokers bring their clients: choice, coverage, security and peace of mind. By investing in the program, Trisura Guarantee supports the campaign whose purpose is to raise awareness of the value of the insurance broker distribution network.

“Trisura is a broker focused company because we recognize the value and importance an independent broker brings to the insurance process for insureds and carriers alike. We further believe IBAC plays a critical role in supporting this view and as such are honoured to become a full partner of the Broker Identity Program.” says Mike George, Trisura’s President & CEO.

IBAC Chief Executive Officer Dan Danyluk added: “Trisura is a special organization with a unique role and they are very aware that branding is critical. Their support is most welcome.”

Launched 26 years ago, the mission of the Broker Identity Program is to promote the value and professionalism of the insurance broker to consumers, insurers and governments. It is a branding campaign for over 35,000 insurance brokers.

About Trisura

Trisura Guarantee Insurance Company is a Canadian specialty insurance and surety company with offices in Toronto, Montreal, Calgary, Halifax, Quebec City and Vancouver. Trisura provides customized solutions and expertise through a select broker network and is uniquely positioned to satisfy mid-market risks in Contract Surety, Commercial Surety, Directors’ and Officers’ Liability, Fidelity, and Professional Liability including Media Liability and Privacy Breach.

About IBAC

Founded in 1921, the Insurance Brokers Association of Canada is a federation of 11 provincial and regional associations of property and casualty insurance brokers across Canada.  These associations represent approximately 35,000 insurance brokers in virtually every community across the country. As a not for profit organization, IBAC is neither an insurance company nor does it sell insurance products or represent insurance companies.

For more information, please contact:

Denys Bégin, Manager, Marketing & Advertising
Insurance Brokers Association of Canada
416-367-1831 or dbegin@ibac.ca
www.ibac.ca