Toronto, June 29, 2026 - The Insurance Brokers Association of Canada (IBAC) is pleased to announce that Trisura Guarantee Insurance Company has maintained its support for the Broker Identity Program (BIP) at the Magenta Level.

Trisura’s sponsorship will support IBAC’s Broker Identity Program (BIP), a national advertising campaign that raises awareness of the significant value that insurance brokers provide for their clients – choice, advice and advocacy.

In addition, their investment will contribute to important IBAC initiatives including IBAC’s technology leadership, professional development of the broker workforce, and our strong and effective federal advocacy to maintain the separation of banking and insurance, which protects consumers and promotes a fair and competitive marketplace.

"Trisura is proud to continue our investment and support of IBAC's Broker Identity Program," said Richard Grant, President & CEO of Trisura Guarantee Insurance Company. "Brokers are at the heart of what we do, and this partnership allows us to help them access the resources, education, and advocacy they need to deliver exceptional value to their clients."

“Trisura is a long-standing IBAC partner that is fully committed to offering their specialty insurance products through the broker channel,” said IBAC CEO Peter Braid. “We greatly appreciate this renewed investment, which is a strong endorsement of the essential value that brokers bring to the client experience.”

Trisura is a leading North American specialty insurer focused on Specialty Insurance, Structured Solutions, Surety, and Warranty. At Trisura, we believe that insurance can be done better and strive to achieve this in all we do.

Founded in 1921, the Insurance Brokers Association of Canada is the national voice of property and casualty insurance brokers, advocating for the interests of both insurance brokers and consumers to the Government of Canada. The Broker Identity Program (BIP) was launched in 1988 to promote the value and professionalism of the insurance broker to consumers, insurers and governments.

For further information, please contact:

Liz Scott Director, Board & Stakeholder Relations
Insurance Brokers Association of Canada

comms@ibac.ca

www.ibac.ca