“It is very easy to be different, but very difficult to be better.”

-Jonathan Ive, Chief Design Officer, Apple




By Mike George

Here at Trisura Guarantee, our noble purpose, the reason for our existence and being in business, is to create an exceptional stakeholder experience. We believe it can be done better.

Jonathan Ive would say that our goal is a challenging one to achieve. Fortunately for us, it may be a little easier to be better at creating an exceptional stakeholder experience in our world of specialty insurance than it is in Ive’s world of industrial design in the technology sector. However, even in insurance, the bar keeps rising.

What is “it” you ask? Well, in a nutshell it’s everything. We have to be different. We have to be better. Ultimately, we have to excel in all key facets of our business. Of course this means we have to offer great products and have best claims handling in the business. These are the table stakes in today’s ultra-competitive environment.

First and foremost, we are a relationship company.

It is a strategic imperative that we create an exceptional experience for our brokers, their customers, our reinsurers and everyone else deeply involved with Trisura.

However, given that we are in the risk taking business, we cannot achieve that by simply saying yes to every deal.

What we do is care about the needs of our brokers and their customers. We listen to their point of view, find and propose viable solutions whenever we can. We need to be solutions-oriented, and to find them quickly, because time is money. Ultimately, if we cannot deliver a solution then we need to be decisive and say no, but still try and assist our broker in finding a solution. These are our values, which we strive to do better than anyone else.

Furthermore, because we are in the risk business, we need to be absolute experts in the sectors we serve with a razor focus on being the best underwriters in the business.

Sharing expertise with our brokers helps them achieve success. We are a broker company. Our success is directly linked to the success of our brokers. We must do everything in our power to help our brokers win.

As we all know, the insurance world is changing. In order to survive and thrive in the future, insurance companies and brokers alike must be prepared to embrace change. This includes continuously striving to find ways to do our business more efficiently. It means innovation. It means improving all aspects of our business. We will find better ways to execute our business strategies.

What does it all come down to? In my mind, our culture and our people. To create an exceptional stakeholder experience, we must have the best team in the business. We must nurture the best culture in the industry in which our team can thrive. Only then can we be both different and better. Maybe then we can buy Apple.

I wish you and your families the very best this Thanksgiving season. I would like to take this opportunity to thank you for your continued support and for trusting us with your business. We very much appreciate our relationship. As always, I welcome your feedback.